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Only 1 in 5 people living with both a skin and mental health condition receive support.

2020 Report, All Parliamentary Group on Skin UK

The UK’s Premier Mental Health Brand for Visible Skin Conditions

The UK’s Premier Mental Health Brand for Visible Skin Conditions

The UK’s Premier Mental Health Brand for Visible Skin Conditions

The UK’s Premier Mental Health Brand for Visible Skin Conditions

The UK’s Premier Mental Health Brand for Visible Skin Conditions

The UK’s Premier Mental Health Brand for Visible Skin Conditions

Our Values

Impact, Integrity and Innovation

Our Mission

To empower healthcare and wellness leaders with science-backed solutions that harmonize the mind-skin connection.

Our Vision

To revolutionize global understanding of psychodermatology for 1 billion people, enabling everyone affected to thrive. 

Photo Credit : Caring Matters Now

Conversational AI for Mind and Skin

Do you or those you support struggle with both a skin and mental health condition ?        


SHAMMAH is an AI-powered Self Support Management Tool for individuals of all ages living with Eczema, Acne, Vitiligo, Rosacea, Alopecia, Psoriasis or a Visible Difference.

GET STARTED FOR FREE

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Pioneering the Future of Psychodermatology for Everyone

Individuals

Anyone living with a mental health and chronic skin condition can:

  • Improve Emotional Well-being: Receive emotional support to manage the psychological effects of skin conditions, reducing anxiety, depression, and stress.
  • Boost Confidence & Self-Esteem: Access coping strategies to manage body image concerns, social anxiety, and negative self-perception.
  • Reduce Healthcare Costs: Minimize unnecessary GP or specialist visits by managing mild-to-moderate psychological distress at home.
  • Personalized Mind-Skin Care: Learn evidence-based techniques to build resilience, manage stress-related flare-ups, and maintain a doable self-care routine.

Mental Health Practitioners

Psychologists, psychiatrists, therapists can:

  • Achieve better Therapy Results: Achieve higher treatment success rates by providing patients with 24/7 reinforcement of coping strategies.
  • Improve Patient Retention: Retain more clients by offering a unique, holistic approach addressing the mind-skin connection.
  • Increase Productivity: Reduce session preparation time by accessing curated insights on the psychological impact of dermatological conditions.
  • Attain Higher Patient Satisfaction Scores: Achieve a 25% increase in patient-reported satisfaction by addressing emotional needs between sessions.

Dermatology Specialists

Dermatologists and Nurses can:

  • Reduce Consultation Time: Save up to 12 hours per week to provide patients with automated psychoeducation and emotional support.
  • Enhance Patient Outcomes: Boost Dermatology Life Quality Index (DLQI) scores by addressing both physical and emotional health simultaneously.
  • Save cost on Patient Support Resources: Minimize the need for additional staff or referrals for mental health support.
  • Study about Psychodermatology: Stay current with evidence-based mind-skin strategies, reducing research hours and improving clinical care.

Testimonials

Personalised Care, Always Here

Why free ?

While we're developing more advanced features for health, wellness and beauty brands, we're delivering accessible psychodermatology right away!

change your story

What's included ?

Personalised recommendations for individuals and clinicians, behavioural assessments like PHQ9, GAD7, chat based therapies,  lifestyle guidance and more.

begin your journey

Our Social Impact

SDG Goal 3 - Good Health & Wellbeing

SDG Goal 9 - Industry, Innovation & Infrastructure

SDG Goal 9 - Industry, Innovation & Infrastructure

We believe good health starts with accessible tools and supportive communities. SHAMMAH helps to improve the mental well-being for people of all ages.

SDG Goal 9 - Industry, Innovation & Infrastructure

SDG Goal 9 - Industry, Innovation & Infrastructure

SDG Goal 9 - Industry, Innovation & Infrastructure

We believe in empowering the next generation of AI-enabled clinicians, using SHAMMAH to deliver more personalized and effective patient care in the field of Psychodermatology.

SDG Goal 10 - Reduced Inequalities

SDG Goal 9 - Industry, Innovation & Infrastructure

SDG Goal 10 - Reduced Inequalities

We believe in an inclusive world where everyone has accessible psychodermatology care—regardless of background, beliefs or economic status.

Our Supporters

Our Team

Fifi Job

Dr Nihull Jakharia-Shah

Dr Nihull Jakharia-Shah

Founder

Dr Nihull Jakharia-Shah

Dr Nihull Jakharia-Shah

Dr Nihull Jakharia-Shah

Fractional Chief Medical Officer

Shruti Nayyar

Dr Nihull Jakharia-Shah

Sagiv Korenfeld Amar

Fractional Chief Technology Officer

Sagiv Korenfeld Amar

Dr Nihull Jakharia-Shah

Sagiv Korenfeld Amar

Fractional Chief Financial Officer

Gemma Faldon

Gemma Faldon

Gemma Faldon

Fractional Chief Commercial Officer

Zoey Lee

Gemma Faldon

Gemma Faldon

Marketing Lead

Rehab Sherif

Gemma Faldon

Rehab Sherif

Research Lead

Coming soon

Gemma Faldon

Rehab Sherif

Operations Lead

Our Blog

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Frequently Asked Questions

Reach out to fifi@thebutterflywellness.com if you cannot find an answer to your question.

Psychodermatology highlights the connection between the mind and skin, acknowledging how psychological stress can manifest physically. 

After you create an account, within an hour you will receive an email to create a secure password.  Once completed, you'll be able to log in and access SHAMMAH anytime.

SHAMMAH will ask you questions about your skin or that of your patient as well as your emotional wellbeing, based on your answers you will receive unique support.

As many times as you want, it's available 24/7 in more than 100 languages.

SHAMMAH is designed to be discrete and all interactions are instantly erased at the end of your conversation. Hence the reminder to save all tips you receive in real time or just return whenever you feel like it!

Not for our earliest adopters. As we grow, refine and expand the tech capabilities for businesses and enterprises this is likely to change, so act now—free version won’t last forever!

SHAMMAH is designed for use by individuals and professionals to support mental health (Stress, Anxiety, Depressive Disorders) due to dermatology conditions  (Eczema, Acne, Rosacea, Alopecia and Psoriasis) and vice versa.

SHAMMAH is trained on 3 evidence-based psychotherapies including Cognitive Behavioural Therapy (CBT) Mindfulness Based Stress Reduction (MBSR) and Acceptance & Commitment Therapy (ACT)

Yes, you can delete it whenever you want.

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An e-guide to support individuals navigate the physical, emotional, and social challenges of living with a chronic skin condition through the biopsychosocial model of health.

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